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From the latest in Digital Out Of Home advertising to digital signage best practices, the Media Caddy blog will connect you with a community of believers. Discussions focus on relevant trends and the latest research.

How Much Are Your Media Buys Wasting?

Media buys are the bread-and-butter of any marketing campaign. The goal of any buyer is to maximize impressions and generate leads, all while minimizing waste. It’s a tough line to walk! “Ad waste” is a growing term within the industry thanks in large part to the proliferation of digital marketing. Consumers are exposed to more […]

Place-Based Advertising: The Next Big Thing in Out-of-Home Media Caddy

The internet hasn’t been kind to traditional advertising. In fact, all but one advertising medium has seen a slow but steady decline since 2008, when digital advertising began to truly chip away at vehicles like television, radio, and print. The one outlier? Out of home advertising. Sustained Growth in Out-of-Home Advertising Out of Home (OOH) […]

Using Your Mobile Phone at Casual Dining Restaurants and Taverns

We live in a world where not staying connected with one another is simply not tolerated and, in fact, at times actively discouraged. Information just moves too quickly nowadays, and if you aren’t plugged into your phone, you’ll be sure to miss out on “something”—though it remains to be seen whether that something is legitimately […]

Growth Hacking Your Restaurant

What is Growth Hacking? In a nutshell, growth hacking is a comprehensive marketing technique that combines analytics, product development, and consumer metrics to gain exposure and expand a business. It’s a technique oft-used by technology companies, particularly startups…but that doesn’t mean there aren’t plenty of Real World growth hacking can help bring in new business, […]

The Evolution of the Utensil Caddy

Tabletop caddies have come in all shapes and sizes over the years. They’ve been around in one iteration or another for literally centuries, holding everything from tea to spices to utensils. The history of tabletop caddies and their evolution from primitive, homemade centerpieces to fully-operational digital condiment receptacles is an interesting one. Let’s take a […]

A Complete Guide to Digital Signage

Digital out of home advertising is one of the fastest-growing segments of the marketing industry. Globally, advertisers are expected to spend over $4.1 billion on DOOH  in 2014 alone. The shift to digital signage presents a huge opportunity for advertisers. A Quick History of Digital Advertising Digital advertising, also known as “online advertising,” originated around the […]

Digital Out of Home Advertising is Not Yo’ Mama’s Billboard

The growth of digital advertising has been swift. It’s meteoric rise began in the 1990s with the first online banner ads and today includes everything from interactive smartphone pop-ups to tabletop digital display devices. It’s a brave new world out there. So, do all these newfangled digital ads really work? The good news is, statistics […]

How to Capture the Attention of Restaurant Customers

Restaurants are stimulating environments by design. The colors, the smells, the never-ending menu…how can advertisers ever hope to capture the attention of diners in such an already-crowded environment? There are, of course, traditional ways to advertise specifically to restaurant customers. Mom-and-pop shops like the sell ad space on the back of printed menus while some […]

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MEDIA CADDY BLOG

Join the conversation. From the latest in Digital Out Of Home advertising to digital signage best practices, the Media Caddy blog will connect you with a community of believers. Discussions focus on relevant trends and the latest research.

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