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Author: Heather

Media Caddy: The latest in Digital Out of Home Advertising

Growth Hacking Your Restaurant

What is Growth Hacking? In a nutshell, growth hacking is a comprehensive marketing technique that combines analytics, product development, and consumer metrics to gain exposure and expand a business. It’s a technique oft-used by technology companies, particularly startups…but that doesn’t mean there aren’t plenty of Real World growth hacking can help bring in new business, […]

The Evolution of the Utensil Caddy

Tabletop caddies have come in all shapes and sizes over the years. They’ve been around in one iteration or another for literally centuries, holding everything from tea to spices to utensils. The history of tabletop caddies and their evolution from primitive, homemade centerpieces to fully-operational digital condiment receptacles is an interesting one. Let’s take a […]

A Complete Guide to Digital Signage

Digital out of home advertising is one of the fastest-growing segments of the marketing industry. Globally, advertisers are expected to spend over $4.1 billion on DOOH  in 2014 alone. The shift to digital signage presents a huge opportunity for advertisers. A Quick History of Digital Advertising Digital advertising, also known as “online advertising,” originated around the […]