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Monthly Archives: July 2017

Media Caddy: The latest in Digital Out of Home Advertising

How Much Are Your Media Buys Wasting?

Media buys are the bread-and-butter of any marketing campaign. The goal of any buyer is to maximize impressions and generate leads, all while minimizing waste. It’s a tough line to walk! “Ad waste” is a growing term within the industry thanks in large part to the proliferation of digital marketing. Consumers are exposed to more […]